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JonbarIstanbul (UTC+3)

[ Use case 05 ] Launches · Roadmap

Pick the launch price before the launch.

For a new product with only a few weeks of sales, Jonbar runs price versions on published ranges today, and says clearly how little of yours it has to learn from.

Units by world · 8 weeksSample scenario · synthetic
Units by world · 8 weeks
WorldValue80% range
A640baseline
B523468 – 570
C (Winner)741681 – 788
A
Planned price
B
Price +10%
C
15% off, weeks 3-4
  • ! low-data: BL-1 has 6 weeks of history
  • ! prior-based: BL-1 elasticity is a category prior
  • ! prior-based, no own campaign history: BL-1

[ 01 ] Scope

What works today

Whose problem: Brands pricing a new product with only a few weeks of sales.

  • Price versions for a new product with only a few weeks of sales, run on published category ranges.
  • Clear warnings when there is little of yours to learn from.

The warnings on the sample are the point: the engine says what it doesn't know.

[ 02 ] Sample output

The same run, week by week.

Each line is one version of the decision, with its range. The shaded weeks are the campaign window; the weeks after show what it cost or kept.

Weekly units by world · sample scenario
Weekly units by world · sample scenario
A
Planned price
B
Price +10%
C
15% off, weeks 3-4
Units sold in each world, as shares · sample scenario

ABC

[ 03 ] Limits

What it doesn't do yet.

  • A proper launch module comes after campaigns and pricing.

Planning a decision like this?